FREE TOOL — GROWTH MATH
Brokerage Revenue Goal Calculator
Free, instant, no signup. Adjust the inputs and the numbers update live. Every result is a planning estimate.
Always round deals and agents up — you cannot hire two-thirds of a producer, and the last fractional agent is usually the hardest one to recruit.
The math, in plain terms.
Start with what a single deal is worth to your brokerage. Company dollar per deal equals the average sale price times the commission rate times your company-dollar share. At a $400,000 average price, a 3% one-side commission, and a 25% share, each deal produces $12,000 of GCI and drops $3,000 into your brokerage: $400,000 x 0.03 x 0.25 = $3,000.
Now work backward from the goal. Deals needed equals your company-dollar target divided by that per-deal figure; agents needed equals deals divided by what a typical agent closes. A $500,000 target divided by $3,000 is about 167 closed deals, and at 8 deals per agent that is roughly 21 producing agents. Round both up — 167 deals and 21 agents — because partial deals and partial agents do not exist in a real roster.
The last two outputs frame the market footprint behind the goal: rounding up to 167 deals at $400,000 is about $66.8 million in sales volume and roughly $2 million in total GCI flowing through your shop. Use those to sanity-check the plan against your market's transaction count and against how many agents you can realistically recruit and keep productive next year.
Questions, answered.
Is company dollar the same as my brokerage's revenue or profit?
Company dollar is your gross split revenue before your own operating expenses — rent, staff, marketing, and technology. It is the top line this tool solves for, not net profit. Your actual margin is lower, so treat the roster and volume outputs as the production engine you must build, then layer your cost structure on top separately.
What number should I enter for my company-dollar share?
Use your effective share after caps, concessions, and higher-producer splits — not your headline new-agent split. If most of your volume comes from capped or low-split veterans, your real share is well under the sticker rate, which raises the deal count and headcount you actually need. Enter the blended reality.
How do I turn agents-needed into a recruiting plan?
Compare the agents-needed output to your current productive roster to size the gap, then divide that gap by your realistic net-add rate (recruits landed minus attrition) to see how many months of pipeline the goal implies. If the gap is larger than you can hire, either raise per-agent production, adjust the split, or reset the target.
Is this financial advice?
No. This is a planning estimate only and not financial, tax, accounting, or legal advice. Results depend entirely on the averages you enter and ignore seasonality, expenses, and market shifts. Use it to frame a growth conversation, then validate against your own books and a qualified advisor before committing to hires or spend.
From spreadsheet to system.
Turning a revenue number into a live deals-and-headcount plan you can track weekly is exactly the operator dashboard The Brokerage OS runs for you.
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