VERTICAL·OS░BROKERAGE MODULE░COMPARE · FOLLOW UP BOSS (ZILLOW GROUP) VS WISE AGENT
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HEAD TO HEAD · PRICING AND TERMS · VERIFIED 2026-10-12

Follow Up Boss (Zillow Group) vs Wise Agent: what each publishes.

Follow Up Boss (Zillow Group) publishes $69 to $1,000 per user per month; Wise Agent publishes $49 to $69 per month. Follow Up Boss (Zillow Group): no contracts; cancel any time; annual billing includes 2 months free. Wise Agent: Stay month-to-month with no contracts. Both read on October 12, 2026.

Facts from both vendors' own pages, read the same day, with third-party figures marked as reported. No ranking and no winner: the right one depends on your crew size, whether you do insurance work, and whether you will sign a contract.

[ 01 ]SIDE BY SIDEPUBLISHED FACTS

Follow Up Boss (Zillow Group)published

What it is
real-estate team and brokerage CRM with lead routing, calling and texting (no IDX website) · built for real-estate brokerages
Pricing
Grow: $69 / user per month, billed monthly
Pro (10 users): $499 / month, billed monthly
Platform (30 users): $1,000 / month, billed monthly
Trial
14-day free trial ('Free trial, no contract, cancel any time')
Contract
no contracts; cancel any time; annual billing includes 2 months free
Fees
none stated; 7-day-a-week phone and email support on every plan
Latest
2023-12-08: Zillow announced the acquisition had closed; about 100 Follow Up Boss employees including co-founders Dan Corkill and Tom Markov joined Zillow. Zillow Group also owns dotloop.
Detail
Follow Up Boss (Zillow Group) cost page · vendor pricing page

Wise Agentpublished

What it is
real-estate CRM with transaction management, drip marketing and a shared-login team model · built for real-estate brokerages
Pricing
CRM (up to 5 team members, shared login): $49 / month
CRM + WiseSocial: $69 / month
Enterprise (teams of 15+ agents): contact sales
Trial
14-day free trial on both CRM plans (card requirement not stated)
Contract
'Stay month-to-month with no contracts'
Fees
'no setup costs or hidden fees', except a one-time $80 registration fee for WiseText SMS. Add-ons: additional team members $20 per month per batch of 5, additional logins $20 per month each, unlimited lead-enhancement credits $5 per month, WiseText 1,000 credits $11 per month, additional landing pages $5 per month each, WiseSocial account $20 per month
Detail
Wise Agent cost page · vendor pricing page
[ 02 ]QUESTIONSFAQ
Which is cheaper, Follow Up Boss (Zillow Group) or Wise Agent?

On published prices read October 12, 2026: Follow Up Boss (Zillow Group) $69 to $1,000, Wise Agent $49 to $69. Compare the user caps and add-ons before deciding; a lower base price with per-user fees can cost more for a crew.

Does Follow Up Boss (Zillow Group) or Wise Agent require a contract?

Follow Up Boss (Zillow Group): no contracts; cancel any time; annual billing includes 2 months free. Wise Agent: 'Stay month-to-month with no contracts'.

Do Follow Up Boss (Zillow Group) and Wise Agent offer free trials?

Follow Up Boss (Zillow Group): 14-day free trial ('Free trial, no contract, cancel any time'). Wise Agent: 14-day free trial on both CRM plans (card requirement not stated).

[ ·· ]WHERE BROKERAGE OS FITSNOT A CRM

Whichever you choose, Brokerage OS sits beside it: a Notion workspace, six n8n automations and eight Claude skills for the owner-side work a CRM leaves to you — lead triage, the storm-canvass brief, the supplement packet, after-service follow-up, the weekly owner report. $197 one-time. Brokerage OS · all software costs.

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