HEAD TO HEAD · PRICING AND TERMS · VERIFIED 2026-10-12
Follow Up Boss (Zillow Group) vs Lofty (formerly Chime): what each publishes.
Follow Up Boss (Zillow Group) publishes $69 to $1,000 per user per month; Lofty (formerly Chime) is quote-only (5 plans, no price on its site). Follow Up Boss (Zillow Group): no contracts; cancel any time; annual billing includes 2 months free. Lofty (formerly Chime): not stated on the pricing page. Both read on October 12, 2026.
Facts from both vendors' own pages, read the same day, with third-party figures marked as reported. No ranking and no winner: the right one depends on your crew size, whether you do insurance work, and whether you will sign a contract.
Follow Up Boss (Zillow Group)published
- What it is
- real-estate team and brokerage CRM with lead routing, calling and texting (no IDX website) · built for real-estate brokerages
- Pricing
- Grow: $69 / user per month, billed monthly
Pro (10 users): $499 / month, billed monthly
Platform (30 users): $1,000 / month, billed monthly - Trial
- 14-day free trial ('Free trial, no contract, cancel any time')
- Contract
- no contracts; cancel any time; annual billing includes 2 months free
- Fees
- none stated; 7-day-a-week phone and email support on every plan
- Latest
- 2023-12-08: Zillow announced the acquisition had closed; about 100 Follow Up Boss employees including co-founders Dan Corkill and Tom Markov joined Zillow. Zillow Group also owns dotloop.
- Detail
- Follow Up Boss (Zillow Group) cost page · vendor pricing page
Lofty (formerly Chime)quote-only
- What it is
- all-in-one real-estate platform: AI CRM, IDX websites and lead generation, sold in seat-based packages for agents, teams and brokers · built for real-estate brokerages
- Pricing
- Request Pricing — plans: Lofty Agent, Lofty Team, Lofty Broker, Lofty Enterprise, Add-ons (Lead Gen Service, Power Dialer, text packages, Hyperlocal SEO Website, website design and SEO setup services, WordPress IDX plugin, Lofty Present CMA Builder, Sales/Social/Homeowner AI agents)
- Trial
- none stated on the pricing page
- Contract
- not stated on the pricing page
- Fees
- not stated; 'Setup & Success Program' and 'Brokerage Implementation' are listed without prices. Digital-advertising lead generation 'Requires 20% ad management fee'; sphere branding ads require a 15% ad management fee and the CRM Professional plan or above; seller lead generation bought without an IDX site requires a $70 per month Home Evaluation Page
- Latest
- 2023-11-07: Chime Technologies rebranded as Lofty, citing growth beyond CRM and confusion with the Chime banking brand; the company moved from chime.me to lofty.com.
- Detail
- Lofty (formerly Chime) cost page · vendor pricing page
Which is cheaper, Follow Up Boss (Zillow Group) or Lofty (formerly Chime)?
Lofty (formerly Chime) does not publish prices, so there is no like-for-like answer. Follow Up Boss (Zillow Group) publishes $69 to $1,000. Get the quote in writing and compare it against the published one on the same user count.
Does Follow Up Boss (Zillow Group) or Lofty (formerly Chime) require a contract?
Follow Up Boss (Zillow Group): no contracts; cancel any time; annual billing includes 2 months free. Lofty (formerly Chime): not stated on the pricing page.
Do Follow Up Boss (Zillow Group) and Lofty (formerly Chime) offer free trials?
Follow Up Boss (Zillow Group): 14-day free trial ('Free trial, no contract, cancel any time'). Lofty (formerly Chime): none stated on the pricing page.
Whichever you choose, Brokerage OS sits beside it: a Notion workspace, six n8n automations and eight Claude skills for the owner-side work a CRM leaves to you — lead triage, the storm-canvass brief, the supplement packet, after-service follow-up, the weekly owner report. $197 one-time. Brokerage OS · all software costs.
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